Luba has over 10 years of marketing experience working for leading global brands such as: Caesars Entertainment, Coca-Cola, Prudential and Red Bull North America, both in the U.S. and abroad. As the leader of New Media Development, Luba continues to build the company’s expertise in the digital arena with strategic digital media innovations,
extensive research into online consumer relations, and a strong understanding of behaviors in the interactive space. Her work has been recognized by national presses including AdAge, The NY Post, and Forbes Magazine. In 2013 she was named one of MO.com’s Top 10 Digital Entrepreneurs.
Luba has also broken the mold of mobile phone applications, specifically ones that intend to engage people face-to-face, when she created CoffeeConnect (CoCo) and Yenta. Both applications gained strong global audiences and industry recognition, including a Webby Honoree Nomination. Luba received a Master’s in Social and Cultural Psychology from the London School of Economics.