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Mrs. Florence Roher and Mr. Richard Roher

Daniel pursued a degree in English at "CCNY Downtown," now Baruch College, which was a bold and unusual move. Over the years, he has worked as a writer, advertising executive, public relations manager, political campaign consultant, administrative assistant to a Congressman, and counselor to companies, institutions, government agencies, and trade associations. He founded Roher Public Relations, now owned and operated by sons, Richard and Torin (daughter, Deborah, has a law office in Massachusetts). Dan is known as one of the first advertising executives to make intensive use of product placement in motion pictures and was an early advocate of such advanced communication technologies and practices as video news releases and satellite transmission. He shares his expertise with Baruch College as a pivotal member of its Marketing Committee. An accounting major, Florence took a job as an assistant controller at a plastics manufacturing firm out of college. When her husband's career took them to upstate New York, helped found and run a cooperative day care center. When the couple returned to New York, Florence took a job as the controller of a 250-child not-for-profit daycare center. After 22 years at the center, she retired and today works as a volunteer in the Westchester office of the New York Civil Liberties Union and is a member of its Board of Directors. In 1999 they established the Daniel S. and Florence Roher Scholarship to support undergraduate business journalism students.
Scholarships associated with Mrs. Florence Roher and Mr. Richard Roher
  • Daniel S. and Florence Roher Scholarship