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Mr. Carl Spielvogel

Carl Spielvogel has been Chairman and Chief Executive Officer of Backer Spielvogel Bates Worldwide, Inc. (BSBW) since July 1987, when the company was formed by the merger of Backer & Spielvogel, Inc. (which he was founder of) and Ted Bates Worldwide, Inc. Under his leadership, BSBW became one of the largest marketing communications companies in the world. For the 10 years prior to his advertising career, Mr. Spielvogel was a reporter and then wrote a bylined column six times a week for the New York Times. He initiated and was the first advertising and marketing columnist at The New York Times. A past President of the Board of Trustees of the Baruch College Fund, Mr. Spielvogel was the recipient of an Honorary LL.D degree from Baruch College in 1984 and was the recipient of their Distinguished Alumnus Award for outstanding career accomplishment in June 1990. He has been the recipient of numerous other awards and honors relating to business, the arts and public service. In September 1992, Baruch inaugurated a semi-annual lecture series in Mr. Spielvogel's honor titled, "The Carl Spielvogel Lecture Series on Global Marketing Communications. Mr. Spielvogel graduated from Baruch College in 1952.
Scholarships associated with Mr. Carl Spielvogel
  • Carl Spielvogel `56 Scholarship in International Marketing