Castor and Tanya Fernández
Mr. Fernandez has over forty years of experience in advertising. He was the founder and President of Castor Advertising Florida Corp., which was founded in 1968 and was the oldest Hispanic-owned advertising agency in the country. In 1968, as Founder and President of Castor Advertising, Mr. Fernandez revolutionized the Hispanic advertising industry with the introduction of his "sub-segmentation" marketing approach to the Hispanic market, a strategy now followed by all major advertisers. In addition, Mr. Fernandez holds the distinction of being the single largest recipient of creative awards in the U.S. Hispanic ad sector and was inducted into the Marketing and Advertising Hall of Fame as 1993 Businessman of the Year. He received his BBA and MBA from the City College of New York, now named Baruch College.
Scholarships associated with Castor and Tanya Fernández